Ideas into ventures.
I turn unconventional ideas into products, brands and businesses - from the initial insight and product concept to design, branding, user experience and business direction.
Less decoration.
More definition.
Clean structures, intentional typography, and brand systems designed to last.
Projects shaped through clarity and character.
A focused selection of identity and branding work across medical, consumer, children, and venture-facing categories.
I don't just design products. I build ventures.
Selected 0 to 1 ventures developed from an initial insight into a complete product, brand and business direction.
Venture creation is where design, invention and business thinking meet. Each project starts with a different question, but follows the same process - shaping an unconventional idea into a coherent product, brand, experience and business direction.
LINK
A patented footwear venture built around a radically open construction that combines the freedom of a flip-flop with the security of a shoe. The work spans invention, product development, brand, digital experience and commercial direction.
WOOKY
An interactive children's publishing venture that uses UV light to reveal hidden visual layers inside the story. WOOKY brings together storytelling, product thinking, character design, brand identity and a shared reading experience.
COMPOST
A platform that turns complete venture packages into external innovation opportunities for established companies. COMPOST connects creators with companies that can acquire, license or commercialize finished ventures.
I create from 0 to 1 - from an unconventional idea to something complete.
I am an Israeli designer, inventor and venture creator. I create ventures from the ground up - from the initial insight and product concept to design, branding, user experience and business direction. Over the years, I have worked across medical, technology, lifestyle, consumer product and venture creation.
My approach is rooted in clarity. I believe good design does not need to shout. It needs to hold attention, create trust, and make the message feel effortless. That is usually where the strongest brands begin.
I am especially interested in the 0 to 1 stage - where an unconventional thought becomes a defined product, a coherent brand, and a venture that can be understood, tested and taken forward.
Brand identity, naming direction, visual systems, creative thinking, and design languages that scale across touchpoints.
Through listening, simplification, precision, and a constant search for the clearest form an idea can take.
Relevance, distinctiveness, emotional accuracy, and design decisions that continue to feel right over time.
How I build ventures.
I am especially interested in the stage before a company becomes obvious - when the product, identity, experience and business direction are still being shaped together. These articles unpack that 0 to 1 process through ventures I have built, showing the decisions, questions and connections that turn an initial insight into something complete enough to move forward.
LINK: Rethinking Footwear
How a different way of looking at footwear became a patented construction, a product, a brand and a commercial venture.
WOOKY: Rethinking Children's Books
How an image-led idea expanded into an interactive publishing and product experience built around discovery, light and shared reading.
COMPOST: A Second Life for Complete Ventures
Why complete ventures that do not become companies may still hold value as external innovation for established businesses.
Let’s build something clear and memorable.
If you are building a brand, developing a product, or taking an unconventional idea from 0 to 1, I would be glad to hear from you.