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WOOKY: Rethinking Children's Books
How an image-led idea expanded into an interactive publishing and product experience.
The starting point
WOOKY grew from a visual idea into a broader question: could a children's book become something children actively discover rather than simply read?
A second visual layer
The concept uses UV light to reveal hidden colors and details inside the illustrations, giving children an active role in uncovering the story.
Building the venture
The work developed across storytelling, character design, publishing, physical product decisions, brand identity and a broader experience language.