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LINK: Rethinking Footwear
How a different way of looking at footwear became a patented construction, a product and a brand.
The starting point
LINK began with a simple question: could footwear keep the freedom and openness people associate with a flip-flop while holding the foot with the confidence of a shoe?
From idea to product
The answer required more than styling. The footwear construction itself became the project - a radically open, lightweight structure developed as a functional product and protected by patent.
Building the venture
The work expanded from invention into product development, brand identity, packaging, digital experience, sizing tools and commercial direction.