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COMPOST: A Second Life for Complete Ventures
Why complete ventures that do not become companies may still have value to established businesses.
The starting point
Many ventures reach a surprisingly complete stage - product, brand, value proposition, business model and commercial materials - but never become operating companies.
A different question
COMPOST asks whether those complete venture packages can become external innovation for established companies instead of simply disappearing.
Building the venture
The concept was developed as a platform connecting creators with companies that can acquire, license or commercialize finished ventures.